Avantgarde Collection Hotels - Avantgarde Journeys

Our studio had the great honour of collaborating with Avantgarde Collection Hotels and created an epic animated tourism video.

Avantgarde Collection Hotels are one of Turkey's Tourism & Hospitality Industries pillars, with five glorious facilities and over 25 years of experience. Their diverse range of services attracts not only touristic visitors but also business travellers.

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BRIEF:

Avantgarde Collection Hotels wanted to celebrate their 10th anniversary with a captivating video and emphasise Turkey's diverse cultural heritage and natural beauties. From ancient monuments of Göbekli Tepe to the Byzantine Empire, from sunny Mediterranean beaches to bustling contemporary life in the Republic of Turkey.

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CHALLENGES:

We want to span through a huge variety of topics and avoid sounding like a historical documentary about Turkey. Visual language should be global and appealing to the international traveller. Avantgarde Collection Hotels have visitors for both business and sun tourism, and we had to blend these needs in a coherent storytelling. 

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UNIQUE SOLUTION:

We defined five key concepts to base our story on; Art & History, Shopping & Entertainment, Gastronomy, Sea Tourism, Business Life, 

Animated video features; Göbekli Tepe, Malabadi Bridge, Taksim Square, Cappadox Festival, Grand Bazaar, Byzantine city walls, ancient historical sites such as Ephesus and Halicarnassus, modern calligraphy artists, glamping, sunny beaches, and the great culinary culture of Turkey, from festive breakfasts to nightlife dining in music halls. And dynamic business life in Istanbul. 

We build fluid editing and animation to transition from concept to concept and keep viewers engaged. 

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Thank you for checking our project! 
And we want to thank Avantgarde Collection Hotels for this exciting collaboration, and we are grateful to work with a fantastic team. 
Please check the "Making of" section for further animation production details. 

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MAKING OF:

CHARACTER DEVELOPMENT

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BACKGROUND DEVELOPMENT

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ROUGH ANIMATION & LINE TEST

CREDITS:

Client: Avantgarde Collection Hotels

Coordinator: Esra Tanış

Project Consultant: Cem Aydoğdu

 

Agency: Koff Animation

Executive Creative Director: Gokhan Okur

Creative Director: Alper Balkış

Producer: Tuğçe Varlıca

Producer Asistant: Tuğba Büyüker

Script: Gokhan Okur

Storyboard & Animatic: Alper Balkış

Visual Development & Illustration: Dilara Karakaş, Ayışığı Gülsel

Character Designer: Tamer Poyraz Demiralp

2D Lead Animation: Mustafa Özkan

2D Animation: Mustafa Özkan, Doğukan Kuru, Ege Satırcı

Clean Up: Ayışığı Gülsel, Doğukan Kuru, Ege Satırcı

Compositing & Post Production: Alper Balkış

Voice Over: JwRiddle

Sound Design & Mix: Burak Çambel