Music video

10th EU Human Rights Film Competition​

The Delegation of the European Union to Turkey has organized the EU Human Rights Short Film Competition in Turkey on the anniversary of the Universal Declaration of Human Rights. 

AB_Trailer_MASTER_birds_landing_14_New_P
AB_Trailer_MASTER_birds_landing_14_New_P

BRIEF:

The Delegation was looking for a TV Promo for the short film competition. And wanted to emphasize on; Equality, Environment, Health, Education, Labour, Segregation and Freedom of Speech.

AB_Trailer_MASTER_birds_landing_14_New_P

CHALLENGES:

The TV Promo had to be around 30 seconds. We had to deliver seven different concepts on Human Rights and a Packshot. So each concept has roughly 3 seconds run time to convey the idea. We pitched some darker stories to the Delegation, but they were looking for a lighter approach. For each human rights, we came up with a microstory. 

AB_Trailer_MASTER_birds_landing_14_New_P
AB_Trailer_MASTER_birds_landing_14_New_P

UNIQUE SOLUTION:

We built our stories around little birds and placed them in surreal worlds. Tried to look from different perspectives and be smart about each concept. Also left space for interpretation to the viewer and hopefully triggered some train of thoughts about Human Rights. 

AB_Trailer_MASTER_birds_landing_14_New_P
AB_Trailer_MASTER_birds_landing_14_New_P

MAKING OF:

The production of this piece is unique on its own. We used an animation app called Looom for almost every aspect of the film. All the animations and scenes made within the capabilities and limitations of the app. We highly recommend you to download this app and play with it. Amazing. 

___Looom_10-22-2020-15-33-15_1.gif
___Looom_10-21-2020-18-10-58_1.gif
Looom_11-01-2020-17-42-08_1.gif
IMG_0453.PNG
IMG_0449.PNG
IMG_0452.PNG
IMG_0451.PNG
IMG_0455.PNG

CREDITS:

Client: EU Delegation of Turkey

Agency: Koff Animation

Executive Creative Director: Gökhan Okur

Producer: Tuğçe Varlıca

Design & Animation & Compositing: Gökhan Okur

Sound Design & Mix: Burak Çambel

Music: Premium Beat

KOFF_LOGO_NEW_onayli_beyaz.png

LONDON

47A Oakley Road
N1 3LL, London, UK

 

hello@koffanimation.co.uk
+44 (0) 7748 448066

İSTANBUL

Fenerbahçe Mahallesi Fener Kalamis Caddesi No:29/6 Kadikoy, Istanbul, TR
 

hello@koffanimation.com
+90 (0) 542 677 8810

SOCIAL

STAY IN TOUCH?

© 2020, Koff Animation Ltd.  All rights reserved.