Logo 36th Anniversary

Logo - 36th Anniversary

Founded in 1984 to develop applications for personal computers, Logo is one of the biggest software companies in Turkey. With the solutions, services, and innovations offered, Logo has become Turkey’s software industry innovation leader.

BRIEF:

2020 was the 36th Anniversary of the company. They wanted to celebrate and reach their customers with a personalized video. They would like to emphasize their motto "Coding the Future Together." and mission statement "Creating value with collaboration, passion and agility." Also, Logo was looking for an emotional connection with their users by the video. And it will be mailed to more than 50.000 customers. 

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CHALLENGES:

We had to build an emotional story about the brand, that will engage with the audience. 

Logo defined the personalization playground by providing us with four data points about their clients:

  • Company name of the client.

  • The first product that the client used. 

  • The current products that the client using now. 

  • The date of the first product purchase by the client.

The video had to work with variable data of 50.000 clients. Some companies have longer names; some clients are using more than ten products, and some are using a few. This uncharted typographic landscape has to be taken into account during the design process.

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UNIQUE SOLUTION:

For building an emotional connection, we were focused on the history of Logo. Since the company was established in 1984, they witnessed every era of internet and mobile development. We came up with a film structure that spans through digital history and aesthetics, which will be the perfect fit for their motto "Coding the Future Together."

 

We designed ten personalization points scenes for each viewer.​ For the branding, we designed six screens representing the visual style of the era with the brand logo. 

KPI:

%100 Watch Ratio KPI: %45 ➔ Impact: %57

Average View Duration KPI: %70 ➔ Impact %79

CTOR KPI: %15 ➔ Impact CTOR: %26

PERSONALISATION SCREENS:

LOGO_V10_ANON_ENG_160920.00_00_05_00.Sti

Company Name

The number of days passed since the first purchase

LOGO_V10_ANON_ENG_160920.00_00_09_00.Sti

Company Name

LOGO_V10_ANON_ENG_160920.00_00_39_05.Sti

The number of minutes passed sind the first product purchase by the client.

The date of the first product purchase by the client.

Company Name

LOGO_V10_ANON_ENG_160920.00_00_46_00.Sti

The first products that the client used. 

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Company Name

LOGO_V10_ANON_ENG_160920.00_00_59_10.Sti

The current products that client is using now. 

LOGO_V10_ANON_ENG_160920.00_01_13_10.Sti

Early computing

The number of days passed since the first purchase

 

 

BRANDING SCREENS

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Early personal computers

LOGO_V10_ANON_ENG_160920.00_00_12_05.Sti

DOS Operating System

Establishment Day of Logo

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Pixel Art game aesthetics 

LOGO_V10_ANON_ENG_160920.00_00_22_15.Sti

The very first product of Logo

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LOGO_V10_ANON_ENG_160920.00_00_30_20.Sti

The current HQ of the company

LOGO_V10_ANON_ENG_160920.00_00_48_00.Sti

One of the well known products

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CREDITS:

Client: Logo Yazılım

Yiğit Çallı, Sinem Zenginçelebi, Petek Özkan Altındal, Serkan Kabul

Agency: Koff Animation 

Executive Creative Director: Gökhan Okur

Line Producer: Tuğçe Varlıca

Script: Özge Ürer

Director: Alper Balkış

Illustrator: Cihan Gelerli, Muhammed Katırcı

Editing: Alper Balkış

Voiceover: Emir Eser

Sound Design & Mixing: Burak Çambel

Music: Ready to the game, One wave

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