Selami Şahin - Music Video / Koff Animation

Selami Sahin - Music Video

Selami Sahin (born 1948) is a Turkish musician, singer, songwriter, producer and actor. Started his career in 1966 and still active. He wrote more than 200 hits for major artists in Turkish music history. Released more than twenty albums and won many awards in his 55+ years of art life.

BRIEF:

Selami Şahin released a new album and wanted to have a fresh approach for the music video. He was looking for a new angle to connect with youth and expand his fan base. He wanted a 'solidarity message' as an undertone to the music video.

CHALLENGES:

A massive fan base well knows Selami Şahin, and we had to satisfy the existing followers and add new fans. The song is a happy euphoric but also is about challenges of life and suffering. We had to blend these contrast concepts in one pot to capture the soul of the tunes.

UNIQUE SOLUTION:

We featured a variety of social roles; students, white-collar workers, taxi driver, an old lady and many more to address the big fan base. The story starts with many locations and different lives. All get connected and bounded at a dining table with songs and dances. We used a contemporary colour palette, frame by frame animations and complex scene setups to keep viewers engaged.