TrendSpider - Perfect Bull Trap - Music Video

TrendSpider is a customizable trading platform that helps you plan your trade, and trade your plan like a pro. For traders, by traders. 

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TRENDSPIDER_domelike_v5_180221.mp4_snaps

BRIEF:

"Perfect Bull Trap" is an old school country break up song about a day trader who chases a stock and gets stuck in a bull trap... only to get out and, in the end, get back in again. Our goal with "Perfect Bull Trap" was to communicate, in relatable terms, that trading can be a roller coaster of emotions. Too many new traders enter the game expecting to get rich quickly and easily, only to get humbled by the market very quickly. As experienced traders, we know this - but how many of us did when we first started? What draws people into the market is the dream of success... not a vision of what it will take to get there. 

So TrendSpider teamed up with talented Billy Ray Barnette to produce a great Country song. And we joined the project to create a music video. 

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CHALLENGES:

We had to tell the story of a day trader who is obsessed with a stock in an Americana country setting, but "Stock" is an abstract concept, and this is a love song. So we decided to characterize the "Stock" as a woman who is alluring our hero. 

TRENDSPIDER_domelike_v5_180221.mp4_snaps
TRENDSPIDER_domelike_v5_180221.mp4_snaps

UNIQUE SOLUTION:

We used Country themes-probs and incorporated the day trading elements into the scenes. We portrait the stock market crashes as car accidents and VIX's as bad guys dressed in black and who were taking our woman hero into captivity. 

TRENDSPIDER_domelike_v5_180221.mp4_snaps
TRENDSPIDER_domelike_v5_180221.mp4_snaps

Thank you for checking our project! 


And we want to thank TrendSpider for this exciting collaboration, and we are grateful to work with a fantastic team. Please check the "Making of" section for further animation production details. 

MAKING OF:

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CREDITS:

Client: TrendSpider

Produced By: TrendSpider

(TrendSpider marketing team: Dan, Brad, Jake, Thilo, Jonathan and Parker)

Music By: Billy Ray Barnette

Agency: Koff Animation

Executive Creative Director: Gokhan Okur

Creative Director: Alper Balkış

Producer: Tuğçe Varlıca

Producer Assistant: Tuğba Büyüker

Script: Alper Balkış, Gokhan Okur

Storyboard & Animatic: Alper Balkış

Color Script: Ezgi Arslan

Character Design: Erim Çetinel

Background & Prob Design: Ayışığı Gülsel

Illustration: Ayışığı Gülsel, Ezgi Arslan

Animation: Alper Balkış, Tuncay Çetin

Additional Animation: Erim Çetinel, Doğukan Kuru

Compositing: Alper Balkış