TrendSpider - $RICH - Music Video

TrendSpider is a customizable trading platform that helps you plan your trade, and trade your plan like a pro. For traders, by traders. 

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BRIEF:

TrendSpider's goal was to communicate that trading is a game anyone can play – if only they study and practice. Too many new traders enter the game expecting to get rich quick only to get washed out in weeks or months. They wanted to convey the realities of trading by using music and humor. So they teamed up with talented Gee Smiff to produce a great hip-hop song. And we joined the project to create a music video. 

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CHALLENGES:

TrendSpider wanted this project to be relatable by young audiences with a fresh visual style. The lyrics gave us cues on how to build the scenes and what to show on the screen.

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UNIQUE SOLUTION:

We segmented the video into three major parts—friends talking to each other in the room, dreams about getting rich and facing the realities. Dream sequence features;  the subreddit for traders Wall Street Bets, Robinhood brokerage app for young people, Overstock and symbol OSTK,  Apple, Elon Musk, SpaceX, Tesla, Dave Portney, Trump, FED, Bull Flag, VIX, Bitcoin, Etherium, Corona Virus and many more from the day trading world.
At 'facing the realities' part, we changed the visual style of the music video drastically. Developed a more mature and rusty look inspired by anime aesthetics. So visuals and the message go hand to hand for a better impact. 

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Wall Street Bets Puppies

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Robinhood brokerage app

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Overstock is a company, their stock symbol is OSTK. 

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Elon Musk and SpaceX

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Corona Virus

VIX Chart

Bull Flag

Bitcoin

Etherium

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MAKING OF:

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CREDITS:

Client: TrendSpider

Produced By: TrendSpider

(TrendSpider marketing team: Dan, Brad, Jake, Thilo, Jonathan and Parker)

Music By: Gee Smiff

Music Video: Koff Animation

Executive Creative Director: Gokhan Okur

Creative Director: Alper Balkış

Producer: Tuğçe Varlıca

Production Assistant: Tuğba Büyüker

Script & Storyboard: Gokhan Okur

Animatic: Jack Hermes, Dogukan Kuru

Illustrations: Aycan Bekdemir, Sevcan Bekdemir

Animation & Compositing: Jack Hermes, Dogukan Kuru

DOWNLOAD PROJECT FILES:

You can download the project files of the following scene. Enter your e-mail address and we will send you the download link. Thank you :)

More information about the files can be found here

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